The golden hour you keep returning to
The life you can already picture,
in your own voice.
Write one scene of the life you're stepping into. Record it in your own voice. Listen for two quiet minutes a day.
Tap the light. He notices.
You already know the scene.
The morning. The room. The way it feels to be there.
Assume It just helps you keep the light on it.
The whole habit
Three quiet steps
Write it
In the present tense, describe one scene from the life you want — as if it is already true. Not a wish. A place you already live.
Speak it
Read it out loud and record it. You hear it in the most convincing voice you will ever hear — your own.
Live it
Each day, close your eyes and listen for two quiet minutes. That is the whole habit. Nothing more to do.
A daily habit you return to — by day 7, many feel it real.
Why your own voice
Affirmation apps give you
other people's words.
Assume It uses
yours.
One scene that matters to you, heard in the most familiar voice you know — your own. It is a single small habit — not a feed of quotes.
Private by Design
Your scenes are stored on your phone, not our servers.
Your writing and your recordings are stored on your device, not on our servers — we don't collect or listen to them. No account is required to use the app — the quietest room is the one that's just yours.
Grounded, not guessed
Built on cited
research.
We don't ask you to take our word for it. Every claim the app makes about how this practice works links straight to the study behind it — so you can read the source, not just the promise.
No star ratings. No borrowed testimonials. Just the work, and where it comes from.
Before you ask
The things people want to know first.
What is Assume It? +
Assume It is an iPhone app that helps you picture the goal, habit, or self you're growing into — in your own voice. You write a short scene of the life you're stepping into, record yourself reading it, and listen back for two quiet minutes a day. Lumin, a small glowing guide, keeps you company.
How does Assume It work? +
Three steps. Write: describe one scene from the life you want, in the present tense, as if it is already true. Speak: record yourself reading it out loud. Live it: each day, close your eyes and listen for two quiet minutes. That is the whole habit.
How is Assume It different from affirmation apps? +
Affirmation apps give you other people's words. Assume It uses yours. You write one scene that matters to you, and you hear it in the most convincing voice you will ever hear — your own. It is one small daily habit, not a feed of quotes.
Is my voice recording private? +
Your scenes and recordings are stored on your device, not on our servers — we don't collect or listen to them. No account is required. If you turn on iCloud backup, your device backup may include them, kept under your own Apple account.
How much does Assume It cost? +
Assume It is $9.99 a month or $49.99 a year. One subscription includes everything.
Does Assume It have a widget? +
Yes. A home-screen widget keeps your daily habit one tap away, and gentle reminders come at a time you choose.
When can I get Assume It? +
Assume It is coming soon to the App Store for iPhone. Leave your email on this page and we will tell you the day it is out.
Is Assume It on Android? +
Yes — Android is in the works. Assume It launches on iPhone first, and Android is the next step. Leave your email and we will tell you the day it is ready.
Does Assume It send reminders? +
If you turn reminders on, Assume It sends one gentle nudge a day, at a time you choose — and we recommend it. You can turn them off anytime.
How long does it take each day? +
It varies. You write your scene once — that takes a few minutes. After that, a day can be two quiet minutes or ten — it depends on how many times you want to hear your scene. You choose.
Coming soon to the App Store
We'll tell you the day
it's out.
Leave your email. One message, on launch day. Nothing else.
7-day free trial · then $9.99/mo or $49.99/yr