A coloring app you can hand to a child

The deal

No third-party ads, because Plus pays the bills

Most free kids' apps are paid for by advertisers, which is why a four-year-old mid-drawing is offered a video about a casino game. Nuṛ carries no third-party ads at all. The app is paid for by Nuṛ Plus, the subscription that opens the full book: $5.99 a month or $35.99 a year, with Apple Family Sharing and no free trial.

That is the whole business model, and it decides everything else on this page. When a family pays for the coloring book, the app can be on the family's side. There is no advertiser to please, nothing to interrupt a page, and no reason to nudge a child anywhere.

For grown-ups

The grown-up check

Anything that leads to money or out of the app sits behind a check made for grown-up hands: press and hold for three seconds, then answer a multiplication question written out in words, so it cannot be matched by sight. Three wrong answers close the check for a minute. It stands in front of purchases, restoring, outside links and the parents' settings.

Kid Mode goes further

Kid Mode, on by default, hides the store entirely. A child coloring in Kid Mode sees no prices, no lock badges and no links out of the app, just the pages. A grown-up reaches everything through Profile, then Settings, then For grown-ups.

Privacy

The artwork stays home

There is no account and no password. Colored pages, favorites and settings stay on the iPhone or iPad they were made on. When a grown-up saves a picture, Nuṛ asks iOS only for permission to add to Photos; it cannot see or read the photos already there, and it does not ask to. The pages and the music ship inside the app, so it colors happily in airplane mode.

The full statement is on the privacy page, and the practical details live on the support page.